Aircel, India’s fifth largest and one of the fastest growing GSM network has recently launched their new advertisement campaign called ‘Joy of Little Extra‘. The campaign focuses on the little happiness of  life when we get something extra unexpectedly. Aircel will offer extra talktime, SMS or data with their products and services. Aircel is now giving free local talktime with internet usage. This new advertisement campaign is conceived by McCann Worldgroup India. Aircel has already started broadcasting the first advertisement on TV channels and other digital media from February 1.

Aircel Joy of Little Extra

Here is the first TV commercial of ‘Joy of Little Extra’ series-

Talking about the new ad campaign, Mr. Anupam Vasudev, Chief Marketing Officer, Aircel, said, “With the launch of our new ‘Joy of Little Extra’ campaign, we hope to bring more joy to the lives of our customers by giving them opportunities to feel that unexpected ‘Extra’ happiness through the use of our products and services. By means of this, we also wish to get closer to the hearts of our customers and continue to build on our commitment to them. The new campaign series will see three products launches shortly.”

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