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Aircel, India’s fifth largest and one of the fastest growing GSM network has recently launched their new advertisement campaign called ‘Joy of Little Extra‘. The campaign focuses on the little happiness of life when we get something extra unexpectedly. Aircel will offer extra talktime, SMS or data with their products and services. Aircel is now giving free local talktime with internet usage. This new advertisement campaign is conceived by McCann Worldgroup India. Aircel has already started broadcasting the first advertisement on TV channels and other digital media from February 1.
Here is the first TV commercial of ‘Joy of Little Extra’ series-