At the Mobile World Congress 2014 last month, Microsoft announced that it is bringing in and have joined hands with new smartphone manufacturers which include Indian companies Lava, Karbonn and Xolo which will launch new smartphones running on the Windows Phone OS, which is currently being dominated by smartphones from Finnish giant Nokia. But with more manufacturers coming in and Nokia becoming a part of Microsoft, users will have more choice and the price point for the Windows Phone market will go down.
It was reported earlier that to enable Lava, Karbonn and Xolo to launch new Windows Phone smartphones, Microsoft might be offering them the OS free of cost and not charging any licensing fee, thus bringing down the price point but there was no information as to what hardware will these smartphones arrive with. But now, thanks to ToI, we have a little information on what to expect from Lava, Karbonn and Xolo when their Windows Phone smartphones come out in the market.
To start with, Karbonn is expected to launch 4 new phones, which are expected to be priced anywhere between $100-$200 but we have no information on what exact internals these smartphones will have, but you can be assured that it will meet the minimum hardware requirement that Microsoft requires for its Windows Phone smartphones. Next up is Lava which is expected to launch smartphones priced between $105 and $140 and run on Qualcomm Snapdragon 200 quad-core processor with a July-August time frame. Hari Om Rai, Lava’s CEO and MD is quoted as below,
“We expect the Windows-based phones to represent 8-10% volume of Lava smartphones starting July-August time- frame.”
Last but not the least is Xolo, which will be launching its new devices in Q2 2014 and the spokesperson of the company says that the company aims to reach the desired 15% market share in India by the end of 2014, with the help of its Windows Phone smartphones.
“We at Xolo believe that Windows OS has certain goodness to offer for a certain market segment and it will help Xolo reach a desired 15% share of the smartphone market by end of 2014.”
In all of this, somehow Micromax is seen to be missing out of the news as the company did announce that it will launch new Windows Phone smartphones this year but didn’t officially appear on the list from Microsoft like Karbonn, Lava and Xolo. Time will tell, what the company has in store for us.
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